在线阅读本书 The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New co...(展开全部)

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continu...(展开全部)

"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instr...(展开全部)

本书为公版书，为不受著作权法限制的作家、艺术家及其它人士发布的作品，供广大读者阅读交流。汇聚授权电子版权。

The first and highly personal perspective into the work and processes of Ann Demeulemeester, one of the most influential and inspiring fashion designers of our time. Graduating from Antwerp’s Royal Academy of Fine Arts in 1981, Ann Demeulemeester (and her contemporaries in the Antwerp Six) transformed global fashion with an aggressive restatement of traditional fashion design a...(展开全部)

[美]杰德·麦肯纳（Jed McKenna） 一个并不符合所谓“灵性老师”形象的灵性老师，喜欢打电动、骑越野车、跳伞、读惠特曼的诗。 他在美国的爱荷华州有个道场，有许多学生，还写了“灵性开悟三部曲”，本书是三部曲的第一本。

迈耶•夏皮罗（Meyer Schapiro, 1904-1996），曾为哥伦比亚大学校级教授，艺术史学科中最卓越的人物之一。与思想史界的以赛亚•伯林齐名，长期以来被认为是美术史界的传奇。夏皮罗的学术成就集中体现在其四卷本的选集中。它们是《罗马式艺术》（Romanesque Art, 1977）、《现代艺术：19与20世纪》（Modern Art: 19th and 20th Centuries, 1978）、《古代晚期、基督教早期和中世纪艺术》（Late Antique, Early Christian and Medieval Art, 1979），以及《艺术理论与哲学：风格、艺术家和社会》（Theory and Philosophy of Art: Style, Artist and Society, 1994）。夏皮罗一生获得过无数荣誉，其中包...(展开全部)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition include...(展开全部)

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-...(展开全部)

Product Description 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What a...(展开全部)